PARKWAY ACADEMY

ROUTE 03 // FROM POTENTIAL → ARTIST

PARKWAY PRO

Twelve weeks of deeper professional development focused on completing recorded performance/video, EPK, presentation, booking assets, and relevant production or release work. Limited enrollment.

FROM POTENTIAL → ARTIST

$1,799CAD

12 WEEKS · PERSONALIZED PROFESSIONAL DEVELOPMENT

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Performance opportunities are earned, not guaranteed.

WHAT THIS ROUTE INCLUDES

  • Everything in Artist
  • Advanced performance coaching
  • Professional positioning
  • Production feedback and release strategy
  • Complete EPK + booking package
  • Appropriate industry introductions
  • Parkway Tunes and event consideration
  • 6-month Artist Roadmap
  • Continued ecosystem access

THIS ROUTE IS FOR YOU IF

  • You are already releasing or performing and want to move up a level
  • You need release strategy, professional assets, and long-term positioning
  • You want sustained mentorship rather than a short program

THIS ROUTE IS NOT FOR YOU IF

  • You are at the very beginning of your path
  • You are looking to buy access or introductions
  • You cannot commit twelve weeks of consistent work

HOW DEVELOPMENT ACTUALLY RUNS

  • The program focus depends on the artist's assessment, current ability, chosen direction, and goals.
  • Assessment comes first, then Parkway reviews your profile and direction before agreeing the development plan, hours, schedule, and deliverables.
  • Sessions run in downtown studios, with the location arranged around where the artist is based.
  • Some sessions can be taken online when that makes more sense for the work.
  • Parkway has access to clubs and venues across the city; the room and the gear are matched to the artist's level.
  • Artists already performing can skip beginner material and move straight into performance work.
  • Branding is part of the work, including styling and choosing the right artist name.
  • Each chapter has requirements to meet before moving to the next one.

WHAT HAPPENS NEXT

Assessment → immediate Parkway result → personal review of your profile and direction → a recommended development plan with agreed hours, schedule, and deliverables → onboarding.

HOW THE 12 WEEKS MOVE

WEEKS 01–03

DEEP IDENTITY

Advanced artist identity development and professional positioning.

WEEKS 04–06

PERFORMANCE AND PRODUCTION

Advanced performance coaching plus production feedback and release strategy.

WEEKS 07–09

PROFESSIONAL ASSETS

Brand development, content direction, complete EPK and booking package.

WEEKS 10–12

ECOSYSTEM AND STRATEGY

Industry introductions where appropriate, Parkway Tunes and event consideration, and a 6-month Artist Roadmap.

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