WEEKS 01–02
DISCOVER AND DEVELOP
Assessment, identity development, and musical direction.
ROUTE 02 // THE PARKWAY EXPERIENCE
PARKWAY ARTIST
Eight weeks developing the artist around the ability: identity, sound, performance, branding, positioning, and the assets the industry actually asks for.
THE PARKWAY EXPERIENCE
$899CAD
OR 2 × $475
8 WEEKS · 8 PRIVATE DEVELOPMENT SESSIONS
Performance opportunities are earned, not guaranteed.
WHAT THIS ROUTE INCLUDES
- Everything in Start
- Artist identity development
- Branding and content direction
- Industry education
- Networking and booking strategy
- EPK development
- Recorded performance/set
- Parkway ecosystem introduction
- Appropriate opportunity consideration
THIS ROUTE IS FOR YOU IF
- You are performing or producing and want to be taken seriously
- You need an identity, an EPK, and a professional way to present yourself
- You want to understand promoters, venues, and how bookings really happen
THIS ROUTE IS NOT FOR YOU IF
- You expect performance opportunities to be included
- You are not ready to work between sessions
- You want a one-off consultation
HOW THE 8 WEEKS MOVE
WEEKS 03–04
SOUND AND PRESENCE
Performance development, confidence, communication, and professional behaviour.
WEEKS 05–06
BRANDING AND POSITIONING
Visual identity, content direction, social positioning, and industry education.
WEEKS 07–08
ASSETS AND ECOSYSTEM
EPK development, recorded performance set, networking and booking strategy, and an introduction to the Parkway ecosystem.
Performance opportunities are earned, not guaranteed.